Transformation: Innovating in a World in Flux
What trends will influence your customer? How do you stay on top of the shifts that will affect your business?
Our global culture is in the midst of a massive transformation. We’re upgrading, sanctioning, crowd-funding, orbiting and streaming our way to a new era, and every aspect of what we know is shifting in response to it. This emerging reality translates into a business environment filled with contradictory events, and one that's ripe with both risk and possibility.
To ignore the changes around us is to fall behind. Mary Meehan talks about how to embrace – and even leverage – a complex and ever-changing world to optimize this change for your business and plan for the future.
Mary Meehan is the co-founder and lead cultural Intelligence analyst for an international research consultancy helping brands and organizations understand the complexities of future consumer behavior as a pathway to growth and innovation.
A serial entrepreneur with more than 20 years of experience in 1992, Meehan co-founded the international consumer trend agency Iconoculture, recognized by Inc. magazine as one of the 500 fastest growing private companies in America and providing the research industry's first theoretical framework for translating trends into practical insights. Meehan has worked with Volvo, Hasbro, Wal-Mart, Pepsi Co, General Mills, J.P. Morgan, Time Inc., AARP, and a myriad of other companies in helping to better understand the realities of the consumer landscape.
In 2010 Meehan launched a next generation research and consumer behavior firm providing clients with a hybrid, analytic perspective that maximizes cultural data to deliver expert foresights driving consumer decision-making.
Meehan speaks and writes frequently on the topics of consumer behavior and the market forces that influence change, currently a contributor to Forbes.com. Her opinions and insights have appeared in Advertising Age, the Associated Press, BBC, CNN, Wired, and The Washington Post, Entrepreneur, Fast Company, The New York Times, the Wall Street Journal and BusinessWeek. A frequent speaker, she has appeared at the Research Advertising Conference, Ad-tech, Future Trends, The Market Research Event, and the CEO Leadership Roundtable.